top of page


Why 80% of Product Brands Fail (and How to Avoid It)
Most product brands don’t fail from bad ideas—they fail from poor execution. In this post, we break down why 80% of eCommerce brands flop and how the top 20% launch smarter. Learn how validation, iteration, and customer feedback can turn your product idea into a scalable brand. Build lean, test early, grow faster.

Sal Orozco
3 min read


Tariff Engineering: How Big Brands Quietly Dodge the Tariff Drama
Big brands have used tariff engineering for decades to cut import costs—legally. From Apple Watches to sugar with molasses, discover how small changes in materials, design, or classification can slash duties by 30%+. Learn how your brand can do the same.

Sal Orozco
4 min read


This Is Why Your Vendors Keep Getting Product Colors Wrong
Struggling with product color inconsistencies from your vendors? We break down why manufacturers keep getting colors wrong—and how to fix it. Learn how lighting, poor communication, and mismatched materials lead to costly color mistakes. Discover actionable tips to speak your supplier’s language and avoid launch disasters. Perfect for product developers, importers, and startup founders. Get color right the first time.

Sal Orozco
3 min read


The Kaizen Framework: A Practical Guide to Continuous Improvement
A short guide to Kaizen methodology: Learn how this Japanese continuous improvement framework drives operational excellence & business

Sal Orozco
2 min read


A Short Guide to Lean Product Design Methodology
Learn how Lean Product Design methodology drives innovation via customer-focused development, waste elimination, and continuous improvement

Sal Orozco
2 min read


The Sample Dilemma: Ready-Made or Made-to-Order?
Explore the pros and cons of on-hand vs. custom samples in manufacturing. Learn strategic approaches to balance insight and investment in th

Sal Orozco
2 min read


8 Insights Every Industrial Designer Should Know
Learn key insights on Design for Manufacturing (DFM) to optimize product design, enhance manufacturability, and reduce risks.

Sal Orozco
5 min read
bottom of page