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Ditch the Napkin Sketch: Why DFM (Design for Manufacturing) Matters
This DFM playbook shows design studios, Western brands, and product creators how to choose ODM/OEM/CM, hand factories a bulletproof brief, avoid the 1–10–100 cost trap, and build a BOM that protects margin. Realistic timelines, QC checkpoints, packaging + logistics from day one. Fewer surprises. Faster cycles.

Sal Orozco
5 min read


Why 80% of Product Brands Fail (and How to Avoid It)
Most product brands don’t fail from bad ideas—they fail from poor execution. In this post, we break down why 80% of eCommerce brands flop and how the top 20% launch smarter. Learn how validation, iteration, and customer feedback can turn your product idea into a scalable brand. Build lean, test early, grow faster.

Sal Orozco
3 min read


The Kaizen Framework: A Practical Guide to Continuous Improvement
A short guide to Kaizen methodology: Learn how this Japanese continuous improvement framework drives operational excellence & business

Sal Orozco
2 min read


A Short Guide to Lean Product Design Methodology
Learn how Lean Product Design methodology drives innovation via customer-focused development, waste elimination, and continuous improvement

Sal Orozco
2 min read


The Sample Dilemma: Ready-Made or Made-to-Order?
Explore the pros and cons of on-hand vs. custom samples in manufacturing. Learn strategic approaches to balance insight and investment in th

Sal Orozco
2 min read


The Price of Production: A Comprehensive Look at Manufacturing Cost Factors
Manufacturing costs involve many factors such as material, labor, tooling, volume, etc. Understanding these is crucial for accurate pricing

Sal Orozco
9 min read


10 Tips to Dominate Factory Negotiations
🛠️ 10 Key strategies to navigate negotiations with overseas suppliers and achieve mutually beneficial outcomes.

Sal Orozco
6 min read


10 Questions to Ask your Manufacturer
Looking to launch a new product? Ask these 10 crucial questions when sourcing a manufacturer. Ensure quality, efficiency, and success!

Sal Orozco
5 min read


8 Insights Every Industrial Designer Should Know
Learn key insights on Design for Manufacturing (DFM) to optimize product design, enhance manufacturability, and reduce risks.

Sal Orozco
5 min read


Taming the Dragon of Asian Manufacturing
Learn how to streamline product design and manufacturing in Asia through a physical presence.

Sal Orozco
4 min read
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